Jeweler Todd Reed Brings His Designs to Abbot Kinney Blvd.

todd-reed
Todd Reed brings his designs to Abbot Kinney Blvd.

Diamonds may be traditional engagement ring stones, but in the hands of Todd Reed, such gems are anything but staid.

The Boulder, Colorado-based jeweler brings an artist’s eye and a craftsman’s touch to his fine- jewelry collection, which marries naturally colored and raw diamonds with 18k gold, palladium, platinum and silver. Now, find Reed’s earthy yet elegant adornments at his new flagship on Venice’s Abbot Kinney Boulevard. A VIP area and a dedicated bridal salon inhabit the upper stories of the 6,000-square-foot “retail experience,” while the first floor boasts more retail space and a production facility for Reed’s new men’s line. Thank goodness for the store’s living wall, packed with more than 1,000 oxygen-producing plants—these baubles are breathtaking. 1511 Abbot Kinney Blvd., Venice, 310.450.7840. toddreed.com

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