Uptown
Uptown encompasses some of S.D.’s most diverse and eclectic neighborhoods. Hillcrest, which borders Balboa Park’s northwest corner, is one of the county’s most vibrant areas. Adjacent University Heights and Mission Hills are filled with Craftsman-style homes and quaint boutiques. Just east of Hillcrest, a renovated theater, galleries and cafés have helped North Park become San Diego’s newest arts district, while its residential neighbor to the south is the area’s best-kept secret for unique gift shopping.
Hillcrest
The hub of Hillcrest, at the intersection of University and Fifth avenues, is a buzzing, heavily trafficked scene throughout the day, with cars lined up in both directions and joggers, dog-walkers and coffee-sippers crowding the sidewalks.
Fabulous shopping begins at University and First avenues and runs 12 blocks to Park Boulevard. Score vases, candles and home décor at Cathedral (435 University Ave.), retro urban footwear at Mint (525 University Ave.) and hip men’s fashions and home accents at House Boi (1435 University Ave.). Just off the main drag, you’ll find all manner of headgear at the Village Hat Shop (3821 Fourth Ave.). Leave time to peruse 5th Avenue Books (3838 Fifth Ave.) and Bluestocking Books (3817 Fifth Ave.), whose shelves are lined with out-of-print and rare tomes.
By night, Hillcrest lights up with restaurants, bars and dance clubs and a great art-house movie theater, the Landmark (3965 Fifth Ave. #200).
University Heights & Mission Hills
Northeast of Hillcrest on Park Boulevard lies quaint University Heights, home to ethnic eateries and good shopping at places like Frock You (4121 Park Blvd.), a clothing store whose helpful staff knows its stuff when it comes to vintage fashion. University Heights also has an astonishing number of cafés for such a small neighborhood, each catering to a different clientele. We love the back patio at quiet, well-designed Monica’s at the Park (1735 Adams Ave.) for a cappuccino break.
The streets of gorgeous Mission Hills, northwest of Hillcrest, are lined with stately homes, quaint cafés and boutiques. Cecilia’s (928 Fort Stockton Drive #115) offers the latest fashions for women, including lots of stuff by local designers, while Maison en Provence (820 Fort Stockton Drive) carries French country home accessories.
Presidio Park, at the western edge of this neighborhood, is historically significant as the site of the first European settlement in California (619.692.4918). Scenic trails lead to the neighboring Junípero Serra Museum. The museum, built in 1929, is a replica of the mission erected there in 1769.
North Park
Centered at University Avenue and 30th Street, North Park is San Diego’s newest arts district, thanks in part to the restoration of the historic 1928 Birch North Park Theatre (2891 University Ave.). Gallery-hopping events are held select Saturday nights from 6 to 9 pm; check northparkarts.org for details.
The area is also home to dozens of independent clothing and décor boutiques. We love the organic cotton baby clothes and stylish art books sold at Pigment (3827 30th St.), while Mimi & Red (3032 University Ave.) has trendy women’s clothing and fun costume jewelry. After dark, North Park comes alive with dozens of bars, clubs and restaurants.
South Park
About a mile south of University on 30th Street lies the quiet neighborhood known as South Park. Though largely residential, South Park does have a few good neighborhood eateries and bars, and it’s a great place to shop for gifts while supporting the local independent merchants.
Favorite retailers in this area include The Grove bookstore (3010 Juniper St.), which also has a crafting nook inside; modern home furnishings and design emporium Progress (2225 30th St.) and Make Good (2207 Fern St.), with clothing, home accents, jewelry and other items from local crafters.
Click for a map of Uptown San Diego














